The New Year starts now in B2B marketing
Ok this is not strictly true, and it may seem a little over-dramatic, but the principle is right. We’d all love to forget this year and get started with 2021 as soon as possible, but there is still plenty of opportunities before December 31st. Let’s put Covid, lockdown, and social restrictions to the back of our mind for a moment or two and consider this… there’s about 5 weeks until Christmas and the decisions you make now can determine not just your end-of-year results but the kind of pipeline your sales people have for 2021.
Use it or lose it
It’s hard enough to secure marketing budget at the best of times, let alone following the year we’ve just had. So, before the global economy starts to tighten your purse strings, put your remaining 2020 budget to good use. By maximising your activity over the comings weeks, you can boost your lead numbers and create a database that’s full of warm opportunities before the year is out. For the leads that don’t convert before Santa’s arrival, you can set these up as high priority opportunities for January. Remember, there’s no gift more valuable to a salesperson than a fully booked calendar for the first few weeks of a new year.
Quick and qualified
With only a short period of time left to hit your end-of-year targets, there are marketing channels that are more suitable than others. For example, a long-term nurture campaign using thought leadership content is unlikely to yield much in the way of returns in just 5 weeks. Whereas, a combination of personalised emails and LinkedIn InMails could be just the ticket to generate engagement and capture some low-hanging fruit. Equally, industry-specific landing pages could drive home your messaging and produce responses, quickly.
You’ll still need a plan though
Using an award-winning formula of bold creative, innovative strategies and right-fit technology, we maximise and drive our clients’ demand generation activities. Our integrated marketing strategies are built from years of audience insight and campaign performance data across 600 campaigns, 7,000 industries, 53,000 job functions. We know your prospects and the channels that resonate best with them. The priority that underpins our existence is to help businesses grow by planning, creating and implementing fully accountable B2B marketing strategies that deliver return on investment.
So if you want to get the best results from the remaining weeks of 2020 and set yourself up for a great start in 2021, speak to us today on firstname.lastname@example.org or give us a call on 0845 519 8517.