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    ReallyB2B Insights

    Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

    Step up your content game in 2024


    Content is the backbone of every successful digital campaign, but it has rapidly evolved over the past 15 years. To prevent audience apathy, it’s essential to step up your content game in 2024. Let’s explore the how you can better utilise content to captivate your audience and elevate your campaigns.

    Embrace next-generation content
    Content has come a long way, but complacency can lead to dwindling interest from your audience. To counter this, it’s time to embrace next-generation content. This involves incorporating interactive elements and gamification into your content strategy. These components foster engagement and turn passive viewers into active participants. From quizzes and polls to interactive infographics and immersive experiences, there are countless ways to make your content more engaging and memorable.

    Evolve your video content
    Video is here to stay, and it’s essential to make it a cornerstone of your content strategy. Whether it’s explainer videos that break down complex concepts, product demos that showcase your offerings in action, or customer testimonials that build trust, videos have a unique ability to convey information, emotion, and authenticity simultaneously.
    It’s no longer just about producing high-quality videos; it’s about creating immersive and captivating experiences that resonate with your audience.

    When resources are limited, there are several approaches you can take to incorporate video into your content plan. One option is to collaborate with small video production companies that offer cost-effective solutions, often specialising in budget-friendly projects. Another strategy is to repurpose existing content into video format, transforming blog posts or graphics into engaging video clips. For those seeking a more expansive approach, consider leveraging the capabilities of a larger agency that can handle various aspects of video production, from scripting to editing, albeit at a higher cost.

    Personalisation for connection
    Personalisation has long been a part of an organisations’ content plan, but ensuring your content is highly relevant to your audience holds just as much merit. These days, it’s not just about addressing your audience by their first name; it’s about understanding their preferences, behaviours, and pain points to deliver tailor-made content that truly resonates.
    Leverage data analytics and AI-driven insights to understand your audience better than ever before. Craft content which speaks directly to their needs and desires, showing them that you value their individuality. Whether it’s personalised product recommendations or content pathways based on user interactions, personalisation is a sure-fire way to deepen your connection with your audience.

    Collaborate and co-create
    In the age of interconnectedness, collaboration is a powerful tool for content creators. Forge partnerships with influencers, industry experts, and even your audience to co-create content that offers diverse perspectives and a wider reach. Collaborative content not only brings fresh ideas to the table but also taps into each collaborator’s audience, expanding your reach and authority.
    Remember, content is no longer just about information; it’s about crafting experiences that inspire, educate, and entertain. So, embrace the evolving trends, invest in creativity, and step up your content game to make 2024 a year of engagement and success.


    At ReallyB2B, our marketing experts combine a data-driven approach with in-depth market research and emotional understanding to help you deliver campaigns that connect with your audience. We keep our finger on the pulse of new marketing trends and technology to ensure we always guide you with the latest innovations. We compiled 6 helpful hints and tips for you to consider when you start planning your B2B marketing…




    Top tips for planning your B2B marketing in 2024