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    Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

    Prove the value of marketing to the board

    It’s difficult to cut budgets from a team that can prove they are generating income for the business, and we’re going to tell you how to do just that.

    With the events of this year, businesses across the globe have been forced to streamline their budgets. What many organisations fail to realise is they should not respond to trying times, like Covid-19, by halting all marketing activity. Instead, they should carefully re-evaluate their strategy to meet the shifting needs of their prospects and customers.

    Click on the tablet to see how you can:
    • • Effectively communicate with the C-Suite.
    • • Use metrics to show the revenues you and your team have generated.
    • • Preserve your all-important marketing budget.