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    Measure Your B2B Marketing Effectiveness

    Measuring the success of your B2B marketing is not only essential in ensuring you are on the right track, but also in helping you prove your worth to the wider business. If you can’t show that your activities generate results, then you won’t be surprised to see your marketing budgets being cut.

    The question is, what metrics and KPIs should you be tracking? There are many data points and pieces of information that can help you prove your effectiveness – and to make things easy for you, we’ve put them all in one checklist that includes…

    • Marketing qualified leads (MQL)
    • Sales qualified leads (SQL)
    • Customer acquisition cost (CAC)
    • Customer lifetime value (CLV)
    • Plus many more

    To see how well your marketing activity is doing, download our checklist now…