As planning season looms, it might be worth pausing at this point and taking a moment to reflect on your current strategy, team, tech stack and successes and challenges from this year before making any big moves.
At this years Festival of Marketing, we ran a ‘Masterclass on self-reflection: Making your B2B budget count’, to help marketeers make smarter choices when reviewing their strategy, setting objectives and planning their tactical delivery.
We’ve compiled our session content into a handy ‘cheat-sheet’, which you can use to challenge yourself and your team to excel in 2024 and beyond, which you can download below…
In the tip sheet, you will find guidance on how to:
• Challenge your channels and content
• Be at one with your analytics
• Get to know your audience better
• Plus much more