How to use intent data to take your ABM campaign to new heights
Whilst the use of ABM in B2B marketing strategies grows, so does the need for marketing teams to lean on other disciplines to make sure their activity is hitting the mark.
As much as we’d all love to say we can list off our dream accounts and each of their unique pains and objectives, often, marketers have selected their accounts before truly understanding if it’s the right business to target. Thankfully, we have a solution.
Combining intent data with qualitative, market research allows marketers to focus their resources on accounts who are already showing interest in their product or solution, a sure-fire way to increase your conversion and see an ROI from your ABM programme quicker.
Check out our latest eBook for a best practice guide on using intent data to take your ABM campaign to new heights…