How to spot your B2B marketing
blind spots

As 2020 draws to a close, now is the time for marketers to reflect on the year they’ve had (though, not for too long), review performance and make a ‘plan of attack’ for the next 12 months.

One thing to consider is your blind spots. By this, we mean throwing out the “if something isn’t broken, don’t fix it” way of thinking. Instead, reviewing each element of your marketing strategy to make sure everything is performing above and beyond what it should.

Click the image to read some useful insights to get you thinking about what blind spots you could be missing –