How to generate campaign excitement
& buy-in with your sales team
We all know that it takes much more than just the marketing team to make a campaign a success. From IT and Development, to making sure you have buy-in from the CFO/Head of Finance, there is lots of moving parts that marketers need to be thinking about when planning their activity.
Sales teams also play a major role in the B2B marketing function as they are largely responsible for how much ROI the campaign generates. Whether you have an internal marketing function or an external partner agency, generating buzz and excitement amongst your sales team about the campaign activity and the opportunities it will generate will help keep your teams aligned, engaged, and maximise campaign success.
We’ve developed 5 tips you can adopt to generate more excitement and campaign buy-in with your sales team.
Click the tablet to learn more.