Getting demand generation right

Demand generation is by no means easy. To get it right, you need a rich understanding of your audience that goes beyond simple, company demographics.

From informing the channels and messaging you use to target your prospects, to identifying warm accounts using intent data (which we all should adopt as soon as possible), one thing is certain. The more you know about your prospects, the better. The better your chance of conversion and therefore the higher your return on investment.

Lucky for you, we’ve shared 5 top tips on how you can strengthen your demand generation strategy – just click the tablet to find out more…