B2B marketing and lead generation techniques are forever evolving. Stay on top of the latest trends, insights, news and general thoughts using the resources below. Oh and don’t forget to subscribe to the Really B2B blog.

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B2B resources (and counting!)

Why personas will transform your marketing strategy

Why personas will transform your marketing strategy

Using personas can boost your B2B marketing campaigns significantly. We've seen a 26% uplift in responses and 54% reduction in unsubscribe rates by crafting smart & insightful personas. Read on the find out how...

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Marketing Tool / April 24 2019 / Harriet Terrill

12 things to STOP in ABM

12 things to STOP in ABM

In this tip sheet, we've highlighted the pitfalls of ABM and identified the things you need to stop doing to ensure a successful campaign - from planning and implementation, right through to reporting.

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Marketing Tool / April 15 2019 / Harriet Terrill

20 insider tips you need to know about marketing automation

20 insider tips you need to know about marketing automation

Whether you are thinking about your first marketing automation setup, have just started the process of embedding the tech into your business or you are a seasoned MA-er, this guide has something for you...

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Marketing Tool / March 14 2019 / Ash Chandler

5 top tips for ABM success

5 top tips for ABM success

We've created this helpful 5 stage checklist to ensure you have everything in place for a successful account-based marketing strategy. From planning stages right the way through to implementation - we've got you covered!

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Marketing Tool / February 01 2019 / Kenneth Connolly

[Checklist] Are you ready for the future of AI?

[Checklist] Are you ready for the future of AI?

With so many different marketing technologies and AI options to choose from, we’ve created a checklist of the solutions you should be considering as part of your marketing mix.

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Marketing Tool / September 28 2018 / Kenneth Connolly

B2BMI Calculator

B2BMI Calculator

Want to know where the skill gaps are in your marketing team? Download this handy calculator to find out exactly where to focus your recruitment or training efforts...

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Marketing Tool / June 10 2014 / Chris Manns