Why personas will transform your marketing strategy
Using personas can boost your B2B marketing campaigns significantly. We've seen a 26% uplift in responses and 54% reduction in unsubscribe rates by crafting smart & insightful personas. Read on the find out how...
12 things to STOP in ABM
In this tip sheet, we've highlighted the pitfalls of ABM and identified the things you need to stop doing to ensure a successful campaign - from planning and implementation, right through to reporting.
20 insider tips you need to know about marketing automation
Whether you are thinking about your first marketing automation setup, have just started the process of embedding the tech into your business or you are a seasoned MA-er, this guide has something for you...
5 top tips for ABM success
We've created this helpful 5 stage checklist to ensure you have everything in place for a successful account-based marketing strategy. From planning stages right the way through to implementation - we've got you covered!
[Checklist] Are you ready for the future of AI?
With so many different marketing technologies and AI options to choose from, we’ve created a checklist of the solutions you should be considering as part of your marketing mix.
Want to know where the skill gaps are in your marketing team? Download this handy calculator to find out exactly where to focus your recruitment or training efforts...