B2B Account-Based Marketing - What you really need to know
For anyone not actively involved, or at least considering account-based marketing (ABM) - you might be missing a trick. Although it's risen in popularity over the past few years, there is still some scepticism within the industry. So, is it right for your business?
Marketing Automation - The current state of play
The martech industry is evolving faster than companies can implement - yet businesses are investing in this technology at a rapid rate. Opinions are split, so what do you think?
The Rise of Chatbots in the B2B World
So, you’ve been hearing all about the rise of artificial intelligence (AI) in B2B marketing but have you really investigated how these technologies can help drive better CX and increased leads? Take a look at our infographic to find out how chatbots are taking over the B2B space and what this means for you and your customers.
[INFOGRAPHIC] Challenges for 2018
In November 2017, we attended the Southampton Business Expo to find out what challenges were on the horizon for business owners, marketers and salespeople alike. Here's what you told us...
Account Based Marketing - A Dream Come True
B2B marketing’s new kid on the block is account based marketing, and it’s all about targeting your list of ‘dream’ prospects. Read on to find out how ABM works...
The Alternative Future for the B2B Salesperson
Have the changes in buyer behaviour and the introduction of inbound marketing put B2B salespeople out of a job? Not quite. Granted they may not have the same approach to their role as before, but with simple changes they can now perform better than ever…
How to create unique B2B content
Engaging your prospects is about more than simply curating existing content. It requires unique, original content that sets you apart from competitors. See the infographic.
Generating B2B leads with marketing automation
Unsure whether marketing automation software is right for your business? See this infographic to learn how technology can generate revenue...
Have you got a winning B2B sales hand?
When it comes to B2B sales, prospecting should always be integrated with inbound techniques, but which channels work best?