B2B marketing and lead generation techniques are forever evolving. Stay on top of the latest trends, insights, news and general thoughts using the resources below. Oh and don’t forget to subscribe to the Really B2B blog.

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B2B resources (and counting!)

The Rise of Chatbots in the B2B World

The Rise of Chatbots in the B2B World

So, you’ve been hearing all about the rise of artificial intelligence (AI) in B2B marketing but have you really investigated how these technologies can help drive better CX and increased leads? Take a look at our infographic to find out how chatbots are taking over the B2B space and what this means for you and your customers.

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Infographic / July 31 2018 / Kenneth Connolly

[INFOGRAPHIC] Challenges for 2018

[INFOGRAPHIC] Challenges for 2018

In November 2017, we attended the Southampton Business Expo to find out what challenges were on the horizon for business owners, marketers and salespeople alike. Here's what you told us...

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Infographic / January 04 2018 / Kenneth Connolly

Account Based Marketing - A Dream Come True

Account Based Marketing - A Dream Come True

B2B marketing’s new kid on the block is account based marketing, and it’s all about targeting your list of ‘dream’ prospects. Read on to find out how ABM works...

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Infographic / March 03 2017 / Kenneth Connolly

The Alternative Future for the B2B Salesperson

The Alternative Future for the B2B Salesperson

Have the changes in buyer behaviour and the introduction of inbound marketing put B2B salespeople out of a job? Not quite. Granted they may not have the same approach to their role as before, but with simple changes they can now perform better than ever…

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Infographic / May 20 2016 / Kenneth Connolly

How to create unique B2B content

How to create unique B2B content

Engaging your prospects is about more than simply curating existing content. It requires unique, original content that sets you apart from competitors. See the infographic.

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Infographic / September 15 2015 / Kenneth Connolly

Generating B2B leads with marketing automation

Generating B2B leads with marketing automation

Unsure whether marketing automation software is right for your business? See this infographic to learn how technology can generate revenue...

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Infographic / February 02 2015 / Hazel Pugh

Have you got a winning B2B sales hand?

Have you got a winning B2B sales hand?

When it comes to B2B sales, prospecting should always be integrated with inbound techniques, but which channels work best?

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Infographic / January 01 2015 / Hazel Pugh

Are you guessing who your B2B buyers are?

Are you guessing who your B2B buyers are?

Buyer persona documents are the foundation of a successful B2B lead generation strategy, but are you using them correctly?

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Infographic / October 01 2014 / Aimee Binstead

B2B Social Selling: The New Adventure

B2B Social Selling: The New Adventure

B2B sales is changing rapidly and salespeople must change with it, starting by adapting to the digital and social media world.

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Infographic / September 01 2014 / Kenneth Connolly