B2B marketing and lead generation techniques are forever evolving. Stay on top of the latest trends, insights, news and general thoughts using the resources below. Oh and don’t forget to subscribe to the Really B2B blog.

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B2B resources (and counting!)

How ADEY Professional Heating Solutions got its customers to pimp their boilers

How ADEY Professional Heating Solutions got its customers to pimp their boilers

Research found 83% of installers recommend fitting a Magna Clean® filter when installing a new boiler, but 87% don’t when in customers’ homes undertaking annual servicing or repairs. This presented a significant opportunity for ADEY to increase indirect sales via plumbing merchants, where the product is purchased from.

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Case Studies / November 28 2018 / Chris Manns

Miele Professional: B2B Persona Creation

Miele Professional: B2B Persona Creation

When Miele Professional wanted to effectively connect with and nurture their prospect base buyer personas were the first step to success.

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Case Studies / November 04 2014 / Kenneth Connolly

Yorkshire Copper Tube: Generating Engagement

Yorkshire Copper Tube: Generating Engagement

Yorkshire Copper Tube needed a way to boost declining sales and connect with their product's end users. See how they achieved this and more...

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Case Studies / August 18 2014 / Aimee Binstead

BBC S&PP: Multi-channel Marketing

BBC S&PP: Multi-channel Marketing

When BBC S&PP wanted to raise awareness of the benefits of film restoration and digitisation, a multi-channel lead generation approach was vital.

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Case Studies / March 10 2014 / Kenneth Connolly