B2B marketing and lead generation techniques are forever evolving. Stay on top of the latest trends, insights, news and general thoughts using the resources below. Oh and don’t forget to subscribe to the Really B2B blog.

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B2B resources (and counting!)

Why personas will transform your marketing strategy

Why personas will transform your marketing strategy

Using personas can boost your B2B marketing campaigns significantly. We've seen a 26% uplift in responses and 54% reduction in unsubscribe rates by crafting smart & insightful personas. Read on the find out how...

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Marketing Tool / April 24 2019 / Harriet Terrill

12 things to STOP in ABM

12 things to STOP in ABM

In this tip sheet, we've highlighted the pitfalls of ABM and identified the things you need to stop doing to ensure a successful campaign - from planning and implementation, right through to reporting.

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Marketing Tool / April 15 2019 / Harriet Terrill

Creating Unique B2B Content

Creating Unique B2B Content

We all know content is important, but how do you create unique, original content that will stand you apart from your competitors?

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Ebook / April 10 2019 / Kenneth Connolly

20 insider tips you need to know about marketing automation

20 insider tips you need to know about marketing automation

Whether you are thinking about your first marketing automation setup, have just started the process of embedding the tech into your business or you are a seasoned MA-er, this guide has something for you...

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Marketing Tool / March 14 2019 / Ash Chandler

[Video] Introducing Enigma 2.0

[Video] Introducing Enigma 2.0

Do your B2B marketing results stack up? Test them against the industry with our intelligent planning hub...

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Video & Webinar / February 14 2019 / Gemma Roalf

5 top tips for ABM success

5 top tips for ABM success

We've created this helpful 5 stage checklist to ensure you have everything in place for a successful account-based marketing strategy. From planning stages right the way through to implementation - we've got you covered!

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Marketing Tool / February 01 2019 / Kenneth Connolly

Understanding the 3 levels of successful ABM

Understanding the 3 levels of successful ABM

This useful eBook will guide you through the different levels of ABM and how each can benefit your B2B new business strategy.

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Ebook / January 02 2019 / Kenneth Connolly

B2B Account-Based Marketing - What you really need to know

B2B Account-Based Marketing - What you really need to know

For anyone not actively involved, or at least considering account-based marketing (ABM) - you might be missing a trick. Although it's risen in popularity over the past few years, there is still some scepticism within the industry. So, is it right for your business?

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Infographic / December 11 2018 / Kenneth Connolly

How ADEY Professional Heating Solutions got its customers to pimp their boilers

How ADEY Professional Heating Solutions got its customers to pimp their boilers

Research found 83% of installers recommend fitting a Magna Clean® filter when installing a new boiler, but 87% don’t when in customers’ homes undertaking annual servicing or repairs. This presented a significant opportunity for ADEY to increase indirect sales via plumbing merchants, where the product is purchased from.

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Case Studies / November 28 2018 / Chris Manns