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The Client

TMF Group provide businesses who are looking to
expand into new geographical regions with HR and
payroll, accounting and tax, corporate secretarial,
global governance and administration services.

Since 1988, TMF have been helping businesses
operate internationally by using in-country expertise
and knowledge to expand and operate both within
and beyond their home markets.

Their independent experts understand the local
market and its associated legal, financial and
regulatory compliance requirements to allow their
clients to do business in any country and maintain
compliance with local and international regulations.

The challenge

Focusing on the US and APAC markets specifically, TMF Group
needed to expand their client base across these regions, and
across all industries, including FTSE 500 businesses.

In order to reach this widespread audience with the correct
messaging tailored to their job function, seniority, company size
and position in the sales funnel, and to quickly identify those prospects
at the buying stage of the decision-making process, they required a
marketing automation strategy which integrated with their wider
martech stack.

Combined with their comprehensive service offering, TMF also
needed to segment the data in a complex way, allowing the
database to be segmented into manageable, targeted sections,
delivering the right messages and value propositions, about the
right services, to the right people.


The Solution

At Really B2B, we developed a marketing automation
strategy for TMF which helped them to achieve these goals.

This enabled TMF to provide tailored customer journeys,
fast-track prospects within the research phase of their sales
process and create a current client-focused campaign
to cross-sell additional services – all whilst comfortably
handling the large volumes of data.

Target audience

Accountancy and
tax deicison-makers

VP Human

C-suite/Board level

The Creative

Campaign Results

Campaign Results