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    The Client

    TMF Group provide businesses who are looking to
    expand into new geographical regions with HR and
    payroll, accounting and tax, corporate secretarial,
    global governance and administration services.

    Since 1988, TMF have been helping businesses
    operate internationally by using in-country expertise
    and knowledge to expand and operate both within
    and beyond their home markets.

    Their independent experts understand the local
    market and its associated legal, financial and
    regulatory compliance requirements to allow their
    clients to do business in any country and maintain
    compliance with local and international regulations.

    The challenge

    Focusing on the US and APAC markets specifically, TMF Group
    needed to expand their client base across these regions, and
    across all industries, including FTSE 500 businesses.

    In order to reach this widespread audience with the correct
    messaging tailored to their job function, seniority, company size
    and position in the sales funnel, and to quickly identify those prospects
    at the buying stage of the decision-making process, they required a
    marketing automation strategy which integrated with their wider
    martech stack.

    Combined with their comprehensive service offering, TMF also
    needed to segment the data in a complex way, allowing the
    database to be segmented into manageable, targeted sections,
    delivering the right messages and value propositions, about the
    right services, to the right people.


    The Solution

    At Really B2B, we developed a marketing automation
    strategy for TMF which helped them to achieve these goals.

    This enabled TMF to provide tailored customer journeys,
    fast-track prospects within the research phase of their sales
    process and create a current client-focused campaign
    to cross-sell additional services – all whilst comfortably
    handling the large volumes of data.

    Target audience

    Accountancy and
    tax deicison-makers

    VP Human

    C-suite/Board level

    The Creative

    Campaign Results

    Campaign Results