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The client

Speedy Hire is the UK’s largest hire provider with
the widest range of tools and specialist equipment
for the construction, infrastructure and industrial markets.

With over 3,500 product lines encompassing tools,
lifting and powered access equipment through
Speedy’s extensive network of 200 depots, the
company has the ability to source the right solution
for any construction or development project – no matter
how large or how specialised a customer’s requirement is.

The challenge

Following on from a difficult trading period within
the construction industry, Speedy decided to make
a significant shift in customer service and service
offering to achieve standout in the market,
ultimately increasing its revenue.

They were looking to target the London construction
market as the initial pilot.

The solution

The Capital Commitment campaign was brought to life by Really B2B to address the challenges
of strategic accounts, key accounts and unmanaged, SME construction firms.

Pre-campaign research identified these challenges as being product availability and the speed of
delivery and collection. A customer promise was devised guaranteeing same-day delivery on any of
Speedy’s customers’ top 50 products when ordered before 3pm, or one week’s free hire if
Speedy failed to deliver.

Target audience

Unmanaged small to medium-sized construction firms

Within the M25 corridor (existing customer and prospects)

Communication channels

The Creative

Campaign Results

Campaign Results