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    The Client

    Schnabl are a leading producer of
    screwless fastening systems for electrical

    Established for over 30 years, the Austrian-based
    business is the market-leader in their home country.
    Schnabl fastenings are a patented innovative and
    efficient solution –with their main benefit being that
    they can save electricians up to 60% of their labour
    time when compared to traditional screw-based

    Schnabl Schnabl

    The challenge

    Schnabl had limited experience of the UK market and
    up until their new approach with Really B2B, had driven
    sales through an exclusive agreement with one
    mid-tier electrical wholesaler. Sales volume was being
    driven by “stumble upon” opportunities through the
    merchant rather than via demand created by Schnabl.

    The business wanted to create more controllable growth
    moving forward. Having identified the UK as a key export
    market, Schnabl knew they needed to approach
    prospects in a way that resonated with them culturally,
    as the existing Austrian presence would not be effective.

    Problem Schnabl Problem Schnabl

    The Solution

    Having carried out extensive persona research, Really B2B
    worked with Schnabl to create a new proposition for the UK
    which easily translated the benefits of using Schnabl
    products into the UK electricians’ own language -“No
    anchors, no screws, no tools, no effort, no brainer”.

    It was also decided that in order for any lead generation
    activity to work effectively, the Schnabl website would need
    to be updated –including segmentation by decision-maker
    for easier navigation. With the website redesign up and
    running, the communications activity could begin
    full-scale customer satisfaction.

    Target audience

    Electrical contractors
    20+ employees

    UK electricians
    1-19 employees



    Communication Channels

    The Creative

    Campaign Results

    Campaign Results