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The Client

Redstor provide cloud data management solutions
helping clients discover, manage and protect their
data from a single control centre, unifying data
backup and recovery, disaster recovery, archiving
and data search and insight.

Founded in 1998, Redstor are disrupting the world
of data management with its range of solutions that
enable organisations to access data on demand
wherever it is stored and across any device,
demolishing downtime.

The challenge

Following recent investment, Redstorare on an aggressive growth
journey. An effective martechsuite of products were identified as a
way to help support a demand generation programme with the
objective to generate product demonstrations for conversion to sale.

In addition, the investment in martech needed to deliver marketing
and sales team operational efficiency ensuring sales could now
focus on closing (as opposed to hunting) and marketing could focus
on product and brand development. With the programme launch in
just eight weeks, the martech programme and demand generation
engine needed scoping, integrating and deploying at lightning
speed to coincide with a Gartner event in November 2018.

The Solution

Working with Really B2B, a range of solutions were selected
to work in conjunction with existing Redstor technology, as
well as integrating proven tools to support the programme.

The martech suite incorporated data integrations, planning
and benchmarking software, an agency CRM, a content
optimisation hub, website personalisation tools, intent data
and more.

Target audience

Businesses in the UK,
South Africa and
Benelux with £1m+

Technical decision makers
IT Directors
IT Managers

Non-technical decision makers
Head of finance/Finance directors

Marketing Technology Stack

Campaign Results

Campaign Results