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    The Client

    Redstor provide cloud data management solutions
    helping clients discover, manage and protect their
    data from a single control centre, unifying data
    backup and recovery, disaster recovery, archiving
    and data search and insight.

    Founded in 1998, Redstor are disrupting the world
    of data management with its range of solutions that
    enable organisations to access data on demand
    wherever it is stored and across any device,
    demolishing downtime.

    The challenge

    Following recent investment, Redstorare on an aggressive growth
    journey. An effective martechsuite of products were identified as a
    way to help support a demand generation programme with the
    objective to generate product demonstrations for conversion to sale.

    In addition, the investment in martech needed to deliver marketing
    and sales team operational efficiency ensuring sales could now
    focus on closing (as opposed to hunting) and marketing could focus
    on product and brand development. With the programme launch in
    just eight weeks, the martech programme and demand generation
    engine needed scoping, integrating and deploying at lightning
    speed to coincide with a Gartner event in November 2018.

    The Solution

    Working with Really B2B, a range of solutions were selected
    to work in conjunction with existing Redstor technology, as
    well as integrating proven tools to support the programme.

    The martech suite incorporated data integrations, planning
    and benchmarking software, an agency CRM, a content
    optimisation hub, website personalisation tools, intent data
    and more.

    Target audience

    Businesses in the UK,
    South Africa and
    Benelux with £1m+

    Technical decision makers
    IT Directors
    IT Managers

    Non-technical decision makers
    Head of finance/Finance directors

    Marketing Technology Stack

    Campaign Results

    Campaign Results