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    The Client

    Original BTC are a British designer and manufacturer
    of handmade, decorative lighting products for the
    home and commercial sector.

    The business has seen unprecedented organic growth
    since 1990. Supplying the retailand contract markets,
    there is an emphasis on the hotel, restaurant and
    leisure industries. The company also exports 50% of
    its production.

    The challenge

    Original BTC approached Really B2B to support their
    growth, with a key focus on interior designers.

    With limited resources internally, they needed support
    to help shift their focus from consumer retail and export
    activity to B2B.

    The solution

    Really B2B had to establish the database of interior designers in the UK,
    identify channels to reach professional designers and ‘hobbyist’ designers
    who presented themselves as an audience of the future.

    The goal was to develop engaging and aspirational content and introduce
    measurement into the marketing function, tying back to sales revenue.
    Using a combination of on and offline tactics, Really B2B devised a campaign
    that didn’t just create awareness, but measured performance by channel right
    the way through to sales – a first for Original BTC.

    The campaign was then rolled out across the UK, US and EU.

    Target audience

    Communication Channels

    The creative

    Campaign Results

    Campaign Results