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The Client

M&S Corporate Gifts are the business arm of UK-
Leading retailer Marks and Spencer and provide
gifts to businesses in the form of vouchers
and hampers for their customers or employees.

In 2017, Marks and Spencer relaunched their brand
proposition to align with the increasing variety,
consistent quality and ageless appeal their products
have for the UK consumer with their ‘Spend it well’
campaign.

The challenge

M&S wanted to focus their energy on winning larger
more valuable accounts and make a shift from the
reactive acquisition activity that had been lead by
their paid search strategy

Another challenge the business faced was how to
translate the sucessfully “Spend it well” consumer
campaign into one which resonated well with
business prospects and would work well over the
peak Christmas period.

Happy Chap Happy Chap

The Solution

M&S Corporate Gifts are the business arm of UK-
Leading retailer Marks and Spencer and provide
gifts to businesses in the form of vouchers and
hampers for their customers or employees

In 2017, Marks and Spencer relaunched their brand
proposition to align with the increasing variety,
consistent quality and ageless appeal their products
have for the UK consumer with their ‘Spend it well’
campaign

Target audience

Business with 500+ employees

  • Automotive
  • Manufacturing
  • Telecoms and broadband
  • Construction
  • Travel and transport
  • Advertising and marketing

  • Sales
  • Marketing
  • Customer service ops

  • HR

Communication channels

The Creative

Campaign Results

Campaign Results