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    Glen Dimplex Logo

    The Client

    Glen Dimplex Heating & Ventilation (GDHV) is dedicated
    to the design, development and manufacture of
    sustainable and efficient heating and ventilation
    products and systems for residential and
    commercial buildings.

    GDHV are part of the Glen Dimplex Group (founded in
    1973) who are now the world’s largest manufacturer of
    electrical heating. They also hold significant global
    market positions in domestic appliances, cooling,
    ventilation and renewable energy solutions.

    The challenge

    GDHV’s Zeroth Energy System uses less energy,
    removes building hot spots in communal areas, speeds
    up installation time, meets strict building compliance
    (SAP) regulations and also provides lower running
    costs and enhanced comfort for end-users/residents.

    But, as a brand new product of its kind and in a market
    where existing systems have been used for many years,
    there was a big challenge -how to create awareness and
    convince specifiers and installers to adopt the new

    The Solution

    At Really B2B, we devised a hugely successful
    campaign around the theme of ‘Change It Up’ to
    directly challenge current perceptions around
    ‘if it ain’t broke, why fix it’.

    A bespoke database was built based on modelled data
    across key sectors, and segmented by solution and
    decision-maker type to deliver a highly tailored campaign.

    Flipping the old acquisition strategy on its head, Really
    B2B started with nurture first through 2 key content
    streams in advance of the Christmas rush, identifying the
    most engaged prospects before launching lead
    generation. This led to the development of a campaign
    which included email, social selling and telemarketing


    Target audience

    Communication channels

    The Creative

    Campaign Results

    Campaign Results