Glen Dimplex Heating & Ventilation (GDHV) is dedicated
to the design, development and manufacture of
sustainable and efficient heating and ventilation
products and systems for residential and
commercial buildings.
GDHV are part of the Glen Dimplex Group (founded in
1973) who are now the world’s largest manufacturer of
electrical heating. They also hold significant global
market positions in domestic appliances, cooling,
ventilation and renewable energy solutions.
GDHV’s Zeroth Energy System uses less energy,
removes building hot spots in communal areas, speeds
up installation time, meets strict building compliance
(SAP) regulations and also provides lower running
costs and enhanced comfort for end-users/residents.
But, as a brand new product of its kind and in a market
where existing systems have been used for many years,
there was a big challenge -how to create awareness and
convince specifiers and installers to adopt the new
technology.
At Really B2B, we devised a hugely successful
campaign around the theme of ‘Change It Up’ to
directly challenge current perceptions around
‘if it ain’t broke, why fix it’.
A bespoke database was built based on modelled data
across key sectors, and segmented by solution and
decision-maker type to deliver a highly tailored campaign.
Flipping the old acquisition strategy on its head, Really
B2B started with nurture first through 2 key content
streams in advance of the Christmas rush, identifying the
most engaged prospects before launching lead
generation. This led to the development of a campaign
which included email, social selling and telemarketing
