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The Client

NITL are part of the NIIT Technologies group,
a leading global IT solutions organisation.

They provide commercial (non-life) insurance
software and services across the full insurance
lifecycle. Over 40% of the top 10 global carriers use
NITL software and the business is supported by over
1,500 insurance domain and technology specialists.

The challenge

Confusion amongst the existing software brand, a
previously unsuccessful rebrand and insurance market
transformation were the catalysts for NIIT Insurance
Technologies (NITL) to undertake a rebrand and bring
new products to market.

NITL needed to bring the commercial insurance digital
revolution to the forefront of the industry’s mind and
position the new brand and its products as champions
of this transition.

The solution

Working with Really B2B, the AdvantageGo brand was developed and launched to the UK,
USA and Bermuda commercial insurance markets in March 2018.

Despite the fact that its products are used by 23% of Lloyd’s Syndicates, there was a significant
lack of brand awareness throughout the broader insurance market. An entire rebrand and
repositioning was needed. ReallyB2B helped NITL to truly understand the global insurance
market and key decision-makers and influencers. Early successes have already been
realised – a 50% increase in RFIs, a closed deal worth £1m taking just 2 weeks
(previously 3-6mths) resulting in a 426% ROI and
an incredible £10m pipeline.

Target audience

Chief information officers
Chief operating officers
Chief underwriters
Chief financial officers

Audiences with both limited,
as well as no prior
knowledge of NITL

United States of America
United Kingdom

Communication channels

The creative

Campaign Results

Campaign Results