No matter how creative or high impact your B2B campaigns are, without good quality data, they just won’t deliver. If you want to start Q1 strong, now’s the time to audit and refresh your B2B prospect database. This will ensure pinpoint accuracy, insights on key decision-makers and of course, volume – the perfect trio for […]

With the ever-growing complexity of B2B marketing, marketers are increasingly expected to move away from vanity metrics towards real actionable measurements for ever more transparent and trackable campaigns. They also need to prove real ROI and use evidence and data to aid in campaign decision-making. But, with all the different analytical models out there, how […]

Last week I was invited to a presentation by B2B Marketing on ‘Marketing at the speed of light’. It gives great insight into the latest trends and challenges B2B marketers are facing in industry right now, and touches on the things we need to get to grips with to evolve. One slide in particular grabbed […]

Anyone marketing their product or service in the B2B space will know about the International B2B Marketing Awards. This annual event is the pinnacle of the industry and recognises the very best in business-to-business marketing. Drawing in hundreds of the industry’s brightest and most creative minds, the evening itself is always one to remember, but […]

If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i]. So, to help you make sure you’re getting the most out of your marketing strategy, we’ve created this tip sheet, which will give you all the info you need to create […]

After a fantastic day at B2B Marketing’s Get Stacked event, we’re ecstatic to announce we won “Best use of Marketing Automation” for our client TMF Group at the 2019 Martech Awards, which took place after the day of lectures. We were also ‘Highly Commended’ for the ‘Best use of Martech for Demand Generation’ award, following […]

Are you thinking about your first marketing automation setup? Have you just started the process of embedding marketing automation into your business? Alternatively, are you a seasoned, marketing automation marathoner who has experienced everything marketing automation has to offer? No matter what level of skill you possess personally, or the level of complexity contained within […]

Girl Boss. The new well-known trend that every woman aspires to be. Ambitious, driven, confident, gets work done with nothing standing in her way. Everyone respects her, nobody doubts her. At Really B2B, that description fits every woman in the building. Kirsty Dawe, the MD, was a large influencing factor for my decision to apply […]

With B2B marketers continuing to increase their budget allocation to ABM, it’s clear that this activity is here to stay. More than just a flash in the pan, account-based marketing is grounded in logic, hyper-personalisation and proven results – hence its popularity. However, with 3 tiers of activity to choose from, and a steep learning curve, it’s […]

After 3 years in the big smoke I decided to make the decision to move back to my seaside town of Portsmouth. Not only had I had enough of the hustle and bustle of London, I knew I had more ambition than what my retail job could offer me. To quote Dolly Parton, I knew I […]