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    ReallyB2B Insights

    Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

    Join the race towards B2B marketing success

    On July 3-5, the Formula 1 British Grand Prix returns to Silverstone for another year and promises to bring its usual high levels of excitement and wheel-to-wheel action. As the likes of Hamilton and Vettel push their vehicles to the limit at breakneck speeds, every opportunity to reduce lap times will be grabbed with both […]

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    Serve an ace with B2B marketing personalisation

    Centre Court at Wimbledon is noisy on match day, very noisy. Even when the ball is in play and the crowds are expected to remain silent, there are plenty of goings on to distract players from the game – flash photography, coughing, glare from a spectator’s watch. Yet, among all the hoodoo, the top players […]

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    5 Tips for Writing the Best B2B Lead Generation Emails

    As a primary method of contacting prospects, email is one of the most popular marketing channels. However, lead generation emails can be a delicate matter. What should you write, what shouldn’t you write, how should you follow it up afterwards…it’s a minefield! Lead generation emails should be carefully crafted, keeping the prospect in mind at […]

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    6 top channels to consider for B2B lead generation

    Emails, industry forums, social media, blogs, events, tradeshows, direct mail, your website… there are a lot of different B2B marketing channels to select from, and it can be overwhelming. Social media alone is growing at an extremely fast rate and the social site that was popular last week could be passé tomorrow. So, as a […]

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    5 top takeaways from the B2B Summit 2015

    On June 17, B2B Marketing’s annual summit took place at The Brewery in London… and what an event it was! Having been lucky enough to get a ticket to the sold-out show, I heard a multitude of fantastic speakers over the course of the day-long event. Staying primarily within the confines of the content ‘stream’ […]

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    B2B Social Media Marketing: 9 Tips for Good Etiquette

    Etiquette refers to a code of rules governing behaviour in society. As human beings we understand that good manners and etiquette are important for making good impressions on the people around us. For example, when we cough, we say ‘excuse me.’ When another person sneezes, we say ‘bless you,’ and when we knock into someone, we […]

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    B2B Summit 2015 and other great upcoming marketing events

    As we all know, great minds think alike. But how do they know they’re alike if they never communicate? That’s right, the only way great minds can know if they think alike is by discussing, analysing and talking about their ideas. With this in mind, the only way to determine if you have a great […]

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    6 Marketing Procurement Goals for 2015

    We all love a bargain and there’s nothing better than feeling like you’ve got fantastic value for money. But what happens if you discover the product you’ve bought isn’t actually that good, and you start to wish you’d spent just that bit extra? This is one of the challenges currently being faced by procurement professionals. […]

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    The B2B Lead Generation Game

    Nice to see you, to see you… NICE! Most people grew up with this catchphrase and Bruce Forsyth’s endearing personality. Watching teams struggle with seemingly nonsense tasks was the key to a great night in. But, the days of pottery challenges and the conveyor belt are long gone. Or are they? There may not be cuddly […]

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    Is email still a leading channel for B2B marketing ROI?

    Email marketing has had a tough time of it in recent years. With the introduction of new and exciting digital marketing alternatives, email marketing has had to compete with the growing popularity of channels like social media and mobile marketing. However, according to the results of the 2015 Email Marketing Industry Census from econsultancy and Adestra, email […]

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