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    ReallyB2B Blog

    How to measure your
    ROI and marketing effectiveness

    Posted by

      Research has found that measuring campaign effectiveness and proving the return on investment (ROI) of marketing spend is the biggest challenge facing B2B marketers globally – with 21% identifying this as their top concern[1]. Because so many marketers are preoccupied with this matter, it’s definitely something that must be addressed. Thankfully, there is already […]

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    Why you’re not successful
    in B2B marketing if you can’t measure it

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      And what you’re measuring against is key… trying to measure against an unrealistic goal or metric will only result in disappointment, and probably a reduction in budgets for your next campaign. This is why measurement is the centrepiece of all marketing practices, and something we do as standard for all our clients at ReallyB2B. […]

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    Top 5 tips for
    measuring your B2B marketing effectiveness

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      The first half of 2023 is just about over, which means now is the time to review your marketing performance over the past 6 months, and use the insight to create the best strategy for H2. What worked and what didn’t? What can you do better? Where is most of your new business coming […]

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    Unlock the power of audience insights: How Arden University propelled themselves into the B2B world

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      In a recent Bellwether Report by the Institute of Practitioners in Advertising (IPA), it was found that 11.4% of companies had cut research budgets, resulting in the fifth consecutive quarter of decline[1]. Now, let’s not underestimate the power of this result – marketers reducing their research spend is crazy! How can businesses market and […]

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    ReallyB2B at B2B Marketing's Ignite

    ReallyB2B at the B2B Marketing Awards 2022

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    The B2B Marketing Awards are the largest and most prestigious marketing awards in the B2B calendar. Taking place annually, this year’s event was held on November 16th at the Old Billingsgate in London, where the best and brightest of the B2B marketing industry were out in force.   Having been nominated for four awards this year; Best use […]

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    The ins & outs of a successful ABM campaign, with ReallyB2B & Avanade

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    87% of marketers say ABM outperforms other marketing initiatives[1], but that does not mean it is without it’s challenges. ABM requires a wealth of time, resource and energy to succeed. However, when everything aligns, the results can be game-changing.   In a recent session at B2B Marketing’s ABM Conference, ReallyB2B’s Strategy Director, Charlie Nicholson, and […]

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    We’re a finalist in
    the B2B Marketing Awards 2022!

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    The news is out, we have been shortlisted in the B2B Marketing Awards 2022! Every year, our team pull together to create amazing and detailed submissions for the B2B Marketing Awards. Having been recognised in previous years for campaigns with British Gas, M&S Corporate Gifts, Castrol and more, the awards are a chance for us […]

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    How to choose the right accounts for your ABM

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    In recent years, Account Based Marketing (ABM) has proven its worthy place in a B2B marketing plan, with 87% of marketers stating that ABM outperforms other marketing activities[1].   This success is not easy and often does not happen overnight. The first step in achieving ABM success is selecting the right accounts, which means being able to […]

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    Fine-tune your ABM programme for success

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    By now, any B2B marketer worth their salt understands the ins and outs of Account Based Marketing. But creating an outstanding ABM programme, one that exceeds every expectation and delivers exceptional results, is a challenge that many have yet to master. Outstanding ABM programmes go far beyond the typical frameworks of a marketing campaign, blending […]

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    5 reasons to consider an
    agency over in-house resource or recruitment

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    Our Business Development Director, Treina Smyth, has presented 5 considerations to have in mind when deciding whether to invest in an agency or deliver your activity through an internal team/ new recruit. Why should you consider a B2B agency when you can use in-house resources or external recruitment to deliver your results? I get asked […]

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