Part of an effective content plan is being able to see what works and what doesn’t, then amending your plans and content in accordance. Granted, this is not the easiest task in today’s B2B marketing world, but it’s vitally important if you are to succeed. Without the ability to measure open rates, click through […]

  Content is the backbone of every successful digital campaign, but it has rapidly evolved over the past 15 years. To prevent audience apathy, it’s essential to step up your content game in 2024. Let’s explore the how you can better utilise content to captivate your audience and elevate your campaigns. Embrace next-generation content Content […]

  Sales training should be the foundation and heart of every business. It is a strategic investment that will yield significant returns by enhancing sales performance, improving customer interactions, and positioning your business for long-term success in a competitive market. Although training is often one of the first budgets to be cut, ultimately it is […]

  ReallyB2B has recently been shortlisted for Best use of Account Based Marketing (ABM) at the Marketing Week Awards, and Best product or service launch campaign at the B2B Marketing Awards, for their ‘Hybrid ABM’ campaign with bp Fleet Solutions, ‘Today, Tomorrow, Together’.   The Marketing Week Awards is an annual celebration of highly effective […]

  Your customers provide multiple value-adds to your business – they are your partners, advisors, biggest fans and harshest critics. Despite the old adage ‘the customer is king’ still ringing true today, why do so many businesses neglect to better understand their target audience? Conducting market research should be an annual exercise your marketing team […]

  Nowadays, 75% of B2B buyers want a sales-free experience[1] – but if you can’t sell to them, how can you sell to them? There is less and less space for traditional sales techniques in modern buying journeys. Instead, buyers want a holistic and independent journey, which is where an inclusive approach to sales and […]

  A few weeks ago, I headed up on the train from Portsmouth to attend our first event of the year, B2B Marketing’s Ignite Conference. Spread over 2 days, this year’s event focussed on B2B buyer behaviours and aimed to provide senior marketers with a unique space to learn, network, and drink too much coffee. […]