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    Marketing automation

    Using marketing technology
    to generate real results

    You may just be getting started on your marketing automation journey or you may
    want to discover ways to make more from your investment in an existing platform.

    Really B2B can support you at every step of the way and ensure maximum ROI is gained.
    We deliver results by using a unique combination of technological expertise, marketing experience
    and by combining inbound and outbound marketing in a unified way.

    Software selection – functional requirements assessment and needs analysis

    Platform implementation – straightforward software delivery and installation

    CRM and platform integration – seamless connection of CRM and marketing technologies

    Data management – cleansing, appending and custom fields

    Lead lifecycle – mapping of the buyer journey to define success

    Content audit and mapping – content assessment and funnel alignment

    Campaign and workflow planning – nurture journeys, tailored campaigns and tactical approaches

    Email and landing pages – design, build and testing of all marketing assets

    Lead scoring – definition of lead scoring matrixes and realisation of scoring programs

    Reporting and dashboards – advanced reporting, propensity analysis and revenue cycle modelling

    Other approaches