Marketing automation
Using marketing technology
to generate real results
You may just be getting started on your marketing automation journey or you may
want to discover ways to make more from your investment in an existing platform.
Really B2B can support you at every step of the way and ensure maximum ROI is gained.
We deliver results by using a unique combination of technological expertise, marketing experience
and by combining inbound and outbound marketing in a unified way.
Software selection – functional requirements assessment and needs analysis
Platform implementation – straightforward software delivery and installation
CRM and platform integration – seamless connection of CRM and marketing technologies
Data management – cleansing, appending and custom fields
Lead lifecycle – mapping of the buyer journey to define success
Content audit and mapping – content assessment and funnel alignment
Campaign and workflow planning – nurture journeys, tailored campaigns and tactical approaches
Email and landing pages – design, build and testing of all marketing assets
Lead scoring – definition of lead scoring matrixes and realisation of scoring programs
Reporting and dashboards – advanced reporting, propensity analysis and revenue cycle modelling