Planning & strategy
Decisive, diligent and delightful planning
Creating a full B2B marketing strategy can be daunting, but when you plan right,
you get to deliver the most exciting part of the marketing journey… real results.
Our formula for building a marketing strategy? Vigorous research, the best buyer personas,
a deep-dive into the data, segmentation and value proposition mapping – not forgetting the
power of our in-house planning hub, Enigma 2.0, which has crunched over 14 million rows
of live campaign data to accurately forecast the results you can expect (based on vertical).
We believe marketing strategy is about understanding your business and your buying markets,
then using this insight to create clear lead generation goals, and devising the best way
to generate ROI from your spend. Not forgetting of course that an integrated,
multi-channel approach will always deliver the best results.
What do you get?
A targeted, successful marketing strategy built on hard evidence and data
Transparent KPIs and accountable marketing plans
An enthusiastic team to execute the plan and drive the result