Research & insight
Who to target, how to reach them
and what to say.
A deep understanding of the decision making unit is fundamental to getting the most out of
your marketing plan and maximising your ROI. Through our stack of qualitative and quantitative
research methodologies we will establish exactly who your decision makers and influencers are, and how to reach them.
Combining this with macro-economic industry research as well as competitor positioning will ensure that not only
will we get your message to the key contacts – but that it will have the desired cut-through when it gets there.
Every campaign is different, and our team of in house insight experts will pull together
a bespoke proposal to meet your needs.
The result?
Clear strategic recommendations on who to target, what channels to use and what the messaging hierarchy should be.
Outputs tailored to your needs. Enabling you to share the knowledge and influence sales teams, through persona documents and battle cards.
Immediately executable tactical recommendations and marketing calendars
Deeper, longer-lasting relationships with prospects and customers
Improved ROI from all marketing activity