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    ReallyB2B Insights

    Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

    Why your current content strategy isn’t working

    Like many B2B businesses, you are probably creating and distributing content on a regular basis, but without the right strategy, you’re unlikely to realise the results you are hoping for. In this blog, we look at the key reasons your content isn’t performing well – from failing to understand your prospects, to using formats that […]

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    Discover what’s missing from your 2021 plan

    With the new year nearly upon us, now is the time to ensure your 2021 plan is in tip top shape. This means you need to know what’s missing. From creating outstanding ABM campaigns, to ensuring your database is up to scratch, in this blog, we will explore the key tools, techniques and strategies that […]

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    The New Year starts now in B2B marketing

    Ok this is not strictly true, and it may seem a little over-dramatic, but the principle is right. We’d all love to forget this year and get started with 2021 as soon as possible, but there is still plenty of opportunities before December 31st. Let’s put Covid, lockdown, and social restrictions to the back of […]

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    How B2B marketers can do more with a smaller team

    It goes without saying that this year wasn’t what any of us were expecting. Without being too doom and gloom, it’s been difficult on people and businesses alike. Sadly, for our industry, among those hit hard by the economic downturn were marketers. So what does this mean for the future of your organisation? We all […]

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    B2B account-based marketing: Choosing the right accounts

    80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates.[1]     Account based marketing has been growing in popularity over the past few years. For those not yet in the know, ABM is a strategy that directs marketing resources towards engaging a specific set of target accounts (i.e. […]

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    Prove the value of your B2B marketing to the board

    It can be difficult enough to secure marketing budget – even when things are good. Given the year we’ve had and the imminent tightening of purse strings, things could get even harder for marketers. Thankfully though, there’s a glimmer of hope.      Businesses will typically allocate budget to departments and functions they know will […]

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    Martech, 3 challenges no one tells you about (and how to overcome them)

    In January 2020, B2B Marketing’s Trend Tracker found Marketing Automation was the top focus for client-side marketers, and second highest for agency side marketers. 10 months and a global pandemic later, the solutions that MA provides continues to support teams through times of stretched resource, budget cuts and uncertainty of the future of their market. As the […]

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    Is your head at norming or performing stage?

    As the Daft Punk track once said, where is your head at? For the last few months, we’ve been on a roller-coaster ride of essentially improvising, responding and adjusting to events in the best way we can. Most of us are probably at the ‘norming’ stage where we’ve adapted to the change in our ways […]

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    Thrive, Survive, Dive

    These three words are appearing everywhere at the moment. Whilst some B2B sectors, such as food retail, have been fortunate in not being adversely affected over the past months. Others have either had to change tack or sadly not survived. The manufacturing industry is an example of a sector which will ‘survive’. It has been […]

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    Is your funnel people centric?

    I recently wrote an article about how we all have the power to change an average customer experience into an epic one. I’ve been thinking more on this, specifically how our much-loved marketing funnel plays a key role. We’ve all got our own version of the funnel varying from one organisation to another depending on the sales […]

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