Our Business Development Director, Treina Smyth, has presented 5 considerations to have in mind when deciding whether to invest in an agency or deliver your activity through an internal team/ new recruit. Why should you consider a B2B agency when you can use in-house resources or external recruitment to deliver your results? I get asked […]

Building a successful B2B marketing plan is no mean feat. As the saying goes, building your house on the sand is a bad idea, and the same can be said for your marketing activity. Without a rock-solid foundation, you’re unlikely to achieve the results you’re hoping for. So, we have recommended 5 key pillars you […]

We recently caught up with Editor of B2B Marketing, David Rowlands to chat about two of our award-winning campaigns from the B2B Marketing Awards 2020. Listen to the podcast here – Inside two award-winning B2B campaigns. During the podcast, our Head of Planning Charlie Nicholson and Group Account Director Kristina Haddrell dive deep into 2 of […]

Last week, B2B Marketing published their annual UK Agencies Benchmarking Report. Really B2B featured 10th in the top marcomms agencies, alongside 94 other UK agencies. Every year, B2B Marketing publishes their UK Agencies Benchmarking Report. This report serves as a definitive guide to the UK agency marketplace, by providing a thorough analysis of the current market and the following […]

Intent marketing uses data to target prospects who are actively researching or are interested in specific B2B topics. This activity allows you to reach out with the right message at the right time, and effectively talk to those prospects. So, how can you begin utilising this fantastic technique to supercharge your marketing activity? Here’s the […]

As we enter a new year and a new era of hyper-digital marketing, where many of us can only be reached or reach others in an online capacity, there couldn’t be a more important time to reimagine your demand generation strategy. While demand generation’s main goal is to create awareness and attract people to your business, […]

Many businesses find themselves relying on their top two or three customers for the majority of their revenue. Whilst it will always be the case that some of your customers will generate more revenue than others, depending on just a few big fish customers is not the way to go. Here’s why… 1. The risk […]

We’re right on the cusp of a new year and if 2020 is anything to go by, futureproofing your 2021 B2B marketing strategy should be high on your agenda. This means creating a plan that is risk-averse (pandemic-proof), but does not hinder creativity and innovation. So, how can you build this elusive future-proof strategy? Here’s […]