‘AI’ was a top buzzword at B2B Marketing’s Ignite Conference last month – and rightly so. Whether you are convinced by its power to change marketing or decide to blacklist it (for now), there’s no denying the shockwaves it has sent through the industry. ChatGPT is one of the first generative AI models to […]

  B2B Marketing’s Ignite Conference took place on June 29-30 and brought together many of the industry’s best and brightest. The result was highly engaging and thought-provoking discussion sessions, roundtables and presentations where insights and information were traded freely. Now, as expected, topics such as artificial intelligence (AI) and return on investment (ROI) were discussed […]

  And what you’re measuring against is key… trying to measure against an unrealistic goal or metric will only result in disappointment, and probably a reduction in budgets for your next campaign. This is why measurement is the centrepiece of all marketing practices, and something we do as standard for all our clients at ReallyB2B. […]

  In a recent Bellwether Report by the Institute of Practitioners in Advertising (IPA), it was found that 11.4% of companies had cut research budgets, resulting in the fifth consecutive quarter of decline[1]. Now, let’s not underestimate the power of this result – marketers reducing their research spend is crazy! How can businesses market and […]

The B2B Marketing Awards are the largest and most prestigious marketing awards in the B2B calendar. Taking place annually, this year’s event was held on November 16th at the Old Billingsgate in London, where the best and brightest of the B2B marketing industry were out in force.   Having been nominated for four awards this year; Best use […]

87% of marketers say ABM outperforms other marketing initiatives[1], but that does not mean it is without it’s challenges. ABM requires a wealth of time, resource and energy to succeed. However, when everything aligns, the results can be game-changing.   In a recent session at B2B Marketing’s ABM Conference, ReallyB2B’s Strategy Director, Charlie Nicholson, and […]

The news is out, we have been shortlisted in the B2B Marketing Awards 2022! Every year, our team pull together to create amazing and detailed submissions for the B2B Marketing Awards. Having been recognised in previous years for campaigns with British Gas, M&S Corporate Gifts, Castrol and more, the awards are a chance for us […]

In recent years, Account Based Marketing (ABM) has proven its worthy place in a B2B marketing plan, with 87% of marketers stating that ABM outperforms other marketing activities[1].   This success is not easy and often does not happen overnight. The first step in achieving ABM success is selecting the right accounts, which means being able to […]