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    ReallyB2B Insights

    Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

    How will ChatGPT and AI
    change marketing in the next 12 months?

      ‘AI’ was a top buzzword at B2B Marketing’s Ignite Conference last month – and rightly so. Whether you are convinced by its power to change marketing or decide to blacklist it (for now), there’s no denying the shockwaves it has sent through the industry. ChatGPT is one of the first generative AI models to […]

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    Be ready for these
    B2B marketing developments

      B2B Marketing’s Ignite Conference took place on June 29-30 and brought together many of the industry’s best and brightest. The result was highly engaging and thought-provoking discussion sessions, roundtables and presentations where insights and information were traded freely. Now, as expected, topics such as artificial intelligence (AI) and return on investment (ROI) were discussed […]

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    How to measure your
    ROI and marketing effectiveness

      Research has found that measuring campaign effectiveness and proving the return on investment (ROI) of marketing spend is the biggest challenge facing B2B marketers globally – with 21% identifying this as their top concern[1]. Because so many marketers are preoccupied with this matter, it’s definitely something that must be addressed. Thankfully, there is already […]

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    Why you’re not successful
    in B2B marketing if you can’t measure it

      And what you’re measuring against is key… trying to measure against an unrealistic goal or metric will only result in disappointment, and probably a reduction in budgets for your next campaign. This is why measurement is the centrepiece of all marketing practices, and something we do as standard for all our clients at ReallyB2B. […]

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    Top 5 tips for
    measuring your B2B marketing effectiveness

      The first half of 2023 is just about over, which means now is the time to review your marketing performance over the past 6 months, and use the insight to create the best strategy for H2. What worked and what didn’t? What can you do better? Where is most of your new business coming […]

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    Unlock the power of audience insights: How Arden University propelled themselves into the B2B world

      In a recent Bellwether Report by the Institute of Practitioners in Advertising (IPA), it was found that 11.4% of companies had cut research budgets, resulting in the fifth consecutive quarter of decline[1]. Now, let’s not underestimate the power of this result – marketers reducing their research spend is crazy! How can businesses market and […]

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    ReallyB2B at B2B Marketing's Ignite

    ReallyB2B at the B2B Marketing Awards 2022

    The B2B Marketing Awards are the largest and most prestigious marketing awards in the B2B calendar. Taking place annually, this year’s event was held on November 16th at the Old Billingsgate in London, where the best and brightest of the B2B marketing industry were out in force.   Having been nominated for four awards this year; Best use […]

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    The ins & outs of a successful ABM campaign, with ReallyB2B & Avanade

    87% of marketers say ABM outperforms other marketing initiatives[1], but that does not mean it is without it’s challenges. ABM requires a wealth of time, resource and energy to succeed. However, when everything aligns, the results can be game-changing.   In a recent session at B2B Marketing’s ABM Conference, ReallyB2B’s Strategy Director, Charlie Nicholson, and […]

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    We’re a finalist in
    the B2B Marketing Awards 2022!

    The news is out, we have been shortlisted in the B2B Marketing Awards 2022! Every year, our team pull together to create amazing and detailed submissions for the B2B Marketing Awards. Having been recognised in previous years for campaigns with British Gas, M&S Corporate Gifts, Castrol and more, the awards are a chance for us […]

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    How to choose the right accounts for your ABM

    In recent years, Account Based Marketing (ABM) has proven its worthy place in a B2B marketing plan, with 87% of marketers stating that ABM outperforms other marketing activities[1].   This success is not easy and often does not happen overnight. The first step in achieving ABM success is selecting the right accounts, which means being able to […]

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