Traditional B2B marketing channels live on
With all the excitement surrounding inbound marketing, many marketers are quick to question the traditional methods of generating new business. The truth is though, outbound marketing channels are just as important now as they’ve ever been – the way we use them has just evolved.
These days channels such as, email, direct mail, Pay-per-Click and telemarketing need to communicate messages that are highly personalised and relevant to our B2B buyer, to really generate a response. On top of all of this, they need to be used as part of an integrated lead generation plan.
By combining our ten years’ expertise in outbound direct marketing, with modern inbound approaches, we succeed at reaching, engaging and nurturing our clients’ target markets, delivering the best possible numbers by doing so.
- Direct response from prospects near to making a purchase decision
- Fast-converting opportunities for your sales team
- Increased leads and business revenue