B2B telemarketing - it’s all about the human element

It’s often assumed that B2B purchasing decisions are predominantly rational and fact-based. This assumption is wrong. When targeting a business, it’s important to remember that you are still targeting people and as a result, human emotion also plays a role in the decision-making process.

By using live human interaction, such as telemarketing, you can connect and build relationships with prospects in a way like no other. Whether you’re conducting surveys, data cleansing, B2B prospecting, or setting appointments, an inside sales team can engage buyers to pre-qualify and gather real-time insight, before passing to the sales team.

As part of the MarketMakers Group, our 200+ strong B2B call centre can uncover and speak with the people you want to do business with, as part of an integrated, multi-channel marketing strategy.

What do you get?

  • In-depth insight into your database with accessible call recordings
  • Only the most qualified leads which convert at the highest rate
  • Consistent appointments for your B2B sales team, focusing their attention on simply selling

Enough about us, now tell us about you

Whether you’re looking for increased quality leads, expansion into new markets or support with existing marketing activity, we’ll help you meet your new business targets


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