B2B telemarketing - it’s all about the human element
It’s often assumed that B2B purchasing decisions are predominantly rational and fact-based. This assumption is wrong. When targeting a business, it’s important to remember that you are still targeting people and as a result, human emotion also plays a role in the decision-making process.
By using live human interaction, such as telemarketing, you can connect and build relationships with prospects in a way like no other. Whether you’re conducting surveys, data cleansing, B2B prospecting, or setting appointments, an inside sales team can engage buyers to pre-qualify and gather real-time insight, before passing to the sales team.
As part of the MarketMakers Group, our 200+ strong B2B call centre can uncover and speak with the people you want to do business with, as part of an integrated, multi-channel marketing strategy.
What do you get?
- In-depth insight into your database with accessible call recordings
- Only the most qualified leads which convert at the highest rate
- Consistent appointments for your B2B sales team, focusing their attention on simply selling