Capturing the unknown prospect’s attention
To drive demand for any product or service, you must be tactical, especially in an era where B2B buyers are doing their own online research before even considering contacting a vendor.
Fruitful demand generation is only possible by capturing the attention of somebody who hasn’t heard of you/your product/service before, in the places they’re active and in the short-time frame you have before they move on to their next activity. Marketing needs to open up the minds of these people, so they consider their own requirement for what you can offer.
For our clients, demand generation is just the beginning of the process. We work across multiple channels to drive unknown and known prospects into the sales funnel, so that we can continue to nurture and build relationships with these until they are qualified and sales-ready.
The end result?
- Inbound leads that are well engaged and more likely to convert
- Customers that remain loyal and purchase more moving forwards
- Greater ROI from marketing spend